Who "We" Are

Hi, I'm Laura, owner, maker, designer, and marketing representative extraordinaire at Madison Soap Company. Public school teacher by day, soap maker at night. I work hard to bring you a product that looks like it belongs on the shelves of any big box store, but Madison Soap Company is currently a one-woman show run out of a local home studio in Madison, WI. My children help me fold boxes and fill them with soap. My partner helps a lot with my website. I hand-make, hand-cut and hand-pour with love every bar of soap and every lip tint that ends up in your hands. I have the deepest gratitude to my customers who believe in this project and give hope to my mission.

Our Mission

Our mission is to bring good into the world by creating products that help people feel good about themselves and their bodies with high quality ingredients from small and independent raw manufacturers that have ethical and sustainable business practices and bring their own goodness to the planet.

Our ingredients

The first ingredient in our soap is organic 85% Rainforest Alliance Certified™ Palm Oil. Palm and palm kernel oil are the first ingredient in many handmade soaps, but there is a lot of controversy around the ingredient because in order to produce it, many small farmers are using slash and burn practices, releasing CO2 into the atmosphere and destroying the habitat of critically endangered species in Sumatra and the Amazon Rainforest. The Rainforest Alliance has been working with palm farmers to teach them farming practices that both improve their livelihoods and ensure the health and well-being of their communities and ecosystems. The standard's rigorous and detailed environmental, social and economic criteria are designed to prevent deforestation, protect biodiversity and natural resources, deliver financial benefits to farmers, and support the well-being and rights of workers and local communities. Rainforest Alliance Certified™ Palm Oil standards for sustainable practices are the highest in the industry, not to be confused with sustainable palm or RSPO palm oil. For more information about the Rainforest Alliance and their work with palm farmers. To learn more, you can visit the The Rainforest Alliance.

The Rainforest Alliance

The first ingredient in our lip tint is organic fair trade argan oil from a women's cooperative in Morocco that raises the social status of women in their community by making them a stable household income earner and providing them with education.

The Story

Mahatma Ghandi once said, "Be the change you wish to see in the world." In our family, we strive to live by this mantra. My daughter names it as her favorite quote. A big part of my mission for Madison Soap is to show my own kids and all kids out there, young and old, that one person can create something that makes a lasting impact on their community.

After college, I traveled quite a bit and lived overseas for an extended period of time. I will always value that time, but I knew that I'd never be trusted to make a lasting impact as part of that community because I was seen as a foreigner. By coming back to the US and settling in Madison, Wisconsin, I had the opportunity to become rooted in a place and a people. Madison Soap Company is my way of being useful to my neighborhood.

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Rainforest Alliance Certified™ Palm Oil

Palm Oil is a common ingredient in most soaps for it's excellent soap making qualities. While farmers around the world depend on the crop for their livelihood, it is endangering species and destroying rainforests. We searched far and wide for the most sustainable palm oil we could find that would work with farmers for a sustainable solution.

Certified Vegan and 96% Organic

Because we care about animals, the environment, and the earth, all of our soaps are certified vegan and 96% organic. We all know that organic is great for our body, but it's also important to us that the ingredients we are using are supporting sustainable farming around the world. We want to know that the soap we are using isn't the cause of harmful chemicals seeping into our mother earth.

Moisturizing Formula

We did blind testing with our most discerning friends and family for three years. The ingredients they found most moisturizing were shea butter and avocado oil, so we made sure to make these key ingredients in our recipe. The makeup of avocado oil is such that it retains many of its original moisturizing properties even after the saponification process.

Small Business

You can feel great knowing that when you shop small with us, your dollars are supporting a local Madison family that loves to shop local themselves and put money back into the local economy.


We offer keystone pricing on our modern collection with 30 day terms for established businesses with references. All soaps come boxed with barcodes.

Wholesale Application


Find us locally

Willy Street Co-op

Willy Street Co-op East
1221 Williamson St, Madison, WI 53703

Willy Street Co-op West
6825 University Ave, Middleton, WI 53562

The Soap Opera

319 State St, Madison, WI 53703

Stone Fence

2322 Atwood Ave, Madison, WI 53704

Kate + Co

375 E Main St, Sun Prairie, WI 53590

Contact Us

We love hearing from you. Please feel free to contact us with any feedback you have.

Madison, WI 53715