Madison Soap Company's Mission

The mission of Madison Soap Company is to make people feel great by giving back to the planet and all of its inhabitants.

Sustainably Sourced

Our product formulas are based on ingredients that are both good for the planet and good for people. We use Rainforest Alliance Certified™ Palm Oil in our soaps and argan oil from a fair trade women's cooperative in Morocco for our lip tints. The Rainforest Alliance educates farmers in sustainable practices. The women's cooperative provides an academic education for the women who are employed there, thereby raising heir social status in their family and community.

Locally Crafted

All Madison Soap Company goods are made in downtown Madison, Wisconsin by company founder, Laura Daly. Laura is a mom and public educator living in Madison, WI. She has been making products that change the world since 2014.


Since humble beginnings in 2014, Madison Soap Company has grown to wholesale at major retailers like Metcalfe's Market, Festival Foods, and Hy-vee. Along with using Rainforest Alliance Certified Palm Oil, the company started a new initiative in 2018 to plant trees in deforested areas of Indonesia affected by the palm industry. Laura is also launching the podcast, "Movers and Makers in Madison," highlighting the creative solutions of the people in Madison who strive to make this city a better place.

Laura Daly, sole founder and maker at Madison Soap Company, is a public school teacher living in Madison with her two children. Teaching and raising children is very much focused on the long game and making soap is a great way to get some immediately satisfying results. For this reason, Laura started making soap as a therapeutic outlet in 2014 and continues to run her business, Madison Soap Company, because it helps her combine her love for research into creative sustainable solutions to environmental concerns and functional art with a great backstory.

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