Juneteenth for people who do not identify as BIPOC


What is Juneteenth?

What can you do to celebrate?

If you identify as white, I encourage you to use today to listen. Read, learn, donate, sign petitions, attend an event and support local black-owned businesses.

At 6pm central time, watch a live theatrical performance of Freedom on Juneteenth.

Sign the petition to make Juneteenth a national holiday.

Watch documentaries.

If you are a small-business

and want more information about what you can do, I highly recommend this virtual town hall.

Also, here is a form letter you can use to ask your suppliers where they stand on social justice issues.

Thank you

As my way of saying thank you to the black community for waiting so long for folks to do the work, and to people who identify as white for stepping up to do the work, gratitude soap will be 20% off in the store this weekend. 20% of total sales in June continues to be donated to Urban Triage Inc.

I also chose gratitude soap for the deep red color that is a symbol in the Juneteenth celebration of the strength and courage of black Americans.


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★ Reviews

Let customers speak for us

98 reviews
Sunshine kit

Love all the products. My hair feels a lot better using the shampoo and conditioner bars ♥️

Love Lotion Bar
Margaret Fealk
Great new way to use moisturizer

I use it right after showering. Solid cake skin moisturizer is quicker to apply (no pumping or pouring), takes up less space on shelf, has no waste (darn last bit stuck in bottle), and it goes on dryer so less seems to rub off on clothing. Lotion bar smells wonderful, and my skin feels very soft and moist all day.

I LOVE this New Soap‼️

I LOVE this soap. I was in the Willie Street co-op two weekends ago and picked up the Mo’jo Coffee+Clove and and bar of Sunshine Turmeric+Lemongrass and I WILL NEVER BUY soap at the grocery store again. This soap makes showering An Experience!!!
THANK YOU, Madison Soap Co‼️ Wow‼️

Sunshine Deodorant
Sheenu Burtis
I love this deodorant!

This deodorant uses the warmth of my skin to help the product glide. Once applied I'm good for the day without having to reapply. The citrus fragrance is one of my favorites and smells so refreshing. Additionally, the compostable tube that it comes in is easy to use and satisfies our families promise to reduce plastic use. This deodorant checks off all of the boxes for me.

Wonderful Purchase

After I saw a friend post about how much she loves this soap I figured I would give it a shot since I always am looking for shampoo bars. It has not disappointed. Not only did it smell amazing with it came but there were a few other little samples in there too which was a really nice touch. Being a first-time customer I really appreciated that. The lovely presentation as well. The product itself is also very high quality and I will be purchasing again. Please note the shipping might take a little bit right now but it was worth the wait. Thank you!


We are so glad you tried our soaps! We so appreciate you being a customer.

Take care,